It’s official! Amazon announces Prime Day 2026 dates: What deals to expect Merca2.0
17:25
Amazon is getting ready for a new edition of its famous Prime Day, one of the biggest shopping events of the year for Prime subscribers. Over four days, shoppers will have access to millions of deals across categories including tech, home, fashion, kitchen, beauty, and entertainment. In addition to the main promotions, the company has already rolled out early deals for customers looking to start saving before the official event begins. Check out all the details so you don’t miss out.
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When is Amazon Prime Day 2026?
Prime Day 2026 will begin on June 23 at 12:01 a.m. PDT and run through June 26. The deals will be available exclusively to Prime members through Amazon’s website and the Amazon Shopping app.
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What deals will be available during Amazon Prime Day 2026?
Amazon confirmed discounts and special offers across several categories, including:
- • Up to 60% off Alexa+ compatible devices.
- • Up to 65% off Kindle, Ring, Echo, Fire TV, Blink, and eero products.
- • Free same-day delivery on orders over $25 in select areas.
- • Exclusive Whole Foods Market discounts for Prime members.
- • Deals starting at $1 on everyday essentials, crafts, and accessories.
- • Tech products and gadgets starting at $3.
- • Fashion and clothing items under $5.
- • Up to 80% off select Kindle titles.
- • Three free months of Kindle Unlimited and Audible.
- • Up to 50% off select Prime Video rentals and purchases.
- • Up to 30% off base rates with Avis and Budget.
- • Amazon gift card bonuses for new Prime Visa and Prime Store Card users.
- • Up to 7% cashback on eligible purchases with no-rush shipping.
Where will Amazon Prime Day 2026 be available?
The event will take place in 26 countries worldwide, including:
- • Austria
- • Belgium
- • Canada
- • Colombia
- • Egypt
- • France
- • Germany
- • Italy
- • Ireland
- • Luxembourg
- • Mexico
- • Netherlands
- • Poland
- • Portugal
- • Saudi Arabia
- • Singapore
- • Spain
- • Sweden
- • Türkiye
- • United Arab Emirates
- • United Kingdom
- • United States
Prime members in Australia, Brazil, India, and Japan will also be able to shop Prime Day deals, but at a later date.
How to get the best deals on Amazon Prime Day 2026
Here are some essential tips to help you catch every promotion and make the most of this event:
- • Check your Prime membership: The first and most important step is to be an Amazon Prime member. If you’re not already, you can sign up easily or start a free 30-day trial (available to eligible users). Also, check if you qualify for a discounted Prime membership, such as those offered to students or certain government program recipients.
- • Turn on deal alerts: Don’t let the best deals slip by. As a Prime member, you can set up alerts based on your recent searches and viewed items. Just open the Amazon app, visit the Prime Day section, and enable deal notifications. Once the event starts, you’ll get push alerts directly to your device.
- • Let Alexa help with shopping: Alexa can be a powerful shopping assistant during Prime Day. If you’ve saved items to your wish list, cart, or “Save for Later,” Alexa can notify you up to 24 hours in advance when those items go on sale. You can even ask Alexa to remind you or make the purchase for you by saying, “Alexa, buy it for me.”
- • Download the Amazon app: Having the Amazon Shopping app on your phone is essential for quick access to deals, tracking orders, and reaching customer support easily.
- • Know your return options: Amazon makes returns easy and free for most items delivered within the U.S. If something doesn’t meet your expectations, you can return it at more than 8,000 drop-off locations. Plus, you get free post-purchase support to help with setup, usage, or troubleshooting.
- • Save beyond Amazon.com: Thanks to the “Buy with Prime” feature, you can also find exclusive Prime Day deals on select brand websites outside of Amazon.com. Visit the dedicated page to discover participating stores and promotions.
- • Enjoy a personalized shopping experience: Amazon helps Prime members discover deals that match their preferences, based on previous purchases, browsing history, and saved lists. The app includes smart features that make shopping more engaging and tailored to your needs.
How Much Does a Prime Membership Cost?
Currently, a Prime membership costs $14.99 per month or $139 per year. Discounted memberships are also available, offering the same benefits—including free shipping on over 300 million items, exclusive deals, and special savings—for only 50% of the regular price, for eligible customers.
Young adults between 18 and 24 years old, as well as college students, can try Prime at a discounted rate for six months, then continue at a reduced price of $7.49 per month or $69 per year. Those receiving government assistance can try Prime Access for 30 days and then pay only $6.99 per month.
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