Amazon launches the Fire TV Stick HD, its slimmest streaming device yet: how much it costs and how it works Merca2.0
16 de Abril, 2026 13:25
Home entertainment continues to evolve, and Amazon aims to strengthen that shift with the launch of the Fire TV Stick HD, its most compact streaming device to date. This new model is designed to deliver a smoother viewing experience on any TV with an HDMI port, without the need for complex additional equipment. It also features an updated Fire TV interface and the integration of Alexa+, focused on improving content discovery through artificial intelligence.
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How does the Fire TV Stick HD work?
The Fire TV Stick HD turns a regular television into a smart platform in just seconds. It simply connects to the HDMI port and unlocks a redesigned navigation system that organizes content into clear sections such as movies, series, sports, news, and live TV.
One of its key updates is its smaller design, now considered the thinnest Fire TV Stick Amazon has released in this category. Its compact size makes it easy to carry and install, as it can be discreetly placed behind the TV. In many cases, it can even be powered directly through the TV’s USB port, eliminating the need for external adapters.
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In terms of performance, the device offers more than a 30% speed improvement compared to previous models, resulting in faster app launches and smoother navigation. It also supports Wi-Fi 6 and Bluetooth 5.3, helping maintain a more stable connection during use.
How does Alexa+ work on the Fire TV Stick HD?
The new Fire TV Stick HD integrates Alexa+, initially available in countries such as the United States, Canada, and the United Kingdom. This advanced version of the assistant allows users to search using natural language, get personalized recommendations, and even control smart home devices like lights or connected systems.
How much does the Fire TV Stick HD cost?
The Fire TV Stick HD launches at a price of $34.99, making it an affordable option within Amazon’s streaming device lineup. Its goal is to provide an easy upgrade for HD TVs without requiring users to replace their main television.
When will the Fire TV Stick HD be available?
Amazon has confirmed that the device will begin shipping at the end of the month in markets including Mexico, the United States, Canada, the United Kingdom, Japan, Australia, and New Zealand. In several European countries, users can already sign up to receive notifications about its official availability.
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How Much Does a Prime Video Subscription Cost?
Currently, a Prime membership costs $14.99 per month or $139 per year. Discounted memberships are also available, offering the same benefits—including free shipping on over 300 million items, exclusive deals, and special savings—for only 50% of the regular price, for eligible customers.
Young adults between 18 and 24 years old, as well as college students, can try Prime at a discounted rate for six months, then continue at a reduced price of $7.49 per month or $69 per year. Those receiving government assistance can try Prime Access for 30 days and then pay only $6.99 per month.
How to Sign Up for a Prime Membership
Signing up for Prime is easy. Just follow these simple steps, depending on the device you’re using:
On a smartphone:
- Open your mobile browser and go to amazon.com/prime
- Select “Create account”
- Enter the requested information and tap “Continue”
- Click the three-line menu button in the bottom right corner and tap “Try Prime”
- Select “Start Prime Free Trial” and follow the on-screen instructions to choose your plan and confirm your billing and shipping address
On a computer:
- Open your browser and go to amazon.com/prime
- Click the “Hello, sign in. Account & Lists” button in the top right corner
- Select “Start here” next to the question “New customer?”
- Enter the requested information and click “Continue”
- Once registered, click “Hello, [your name]” and then “Prime Membership” in the drop-down menu
- Choose your Prime plan and enter your credit card information
- Confirm your billing and shipping address
The History of Amazon
Amazon’s story dates back to 1994, when it was founded in Seattle, United States, by Jeff Bezos. His vision was bold and clear: to harness the rise of the Internet to radically transform the way people shop.
What began as a modest online bookstore was focused from the start on delivering an excellent customer experience and ensuring fast deliveries. This dedication to efficiency and user satisfaction played a key role in Amazon’s early success and paved the way for its expansion into other product categories.
Over time, Amazon adopted an aggressive diversification strategy, adding a wide variety of products including technology, fashion, home goods, and groceries. This growth enabled the company to attract an increasingly broad customer base and establish itself as the undisputed leader in global e-commerce.
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