Selena Gomez teams up with Gopuff to launch new ice cream bars: What they’re like and when they’ll be available Merca2.0
26 de Marzo, 2026 11:25
Attention, Selena Gomez fans! Serendipity, the dessert brand co-owned by the artist, has teamed up with Gopuff to launch new ice cream bars, just in time for the spring months and rising temperatures. The line is called “I Said I Love Blue First” and is inspired by the song “Bluest Flame” by Selena and Benny Blanco. Want to try them? Here’s what they’re like, when they’re available, where to get them, and everything else you need to know.
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What are the Serendipity x Gopuff ice cream bars like?
The “I Said I Love Blue First” ice cream bars feature a creamy blue vanilla base, swirled with dulce de leche and cookie pieces, all coated in a layer of blue chocolate.
How much do the Serendipity x Gopuff ice cream bars cost?
Selena Gomez’s new ice cream bars are priced at $7.49 per box of four bars.
When will the Serendipity x Gopuff ice cream bars be available?
They’re already available! You can get yours exclusively on Gopuff, with delivery in as little as 15 minutes.
About Gopuff
Gopuff is a U.S.-based company founded in 2013 by Yakir Gola and Rafael Ilishayev, two students who identified a clear need: to deliver everyday products quickly and without hassle. Unlike other delivery services that rely on third-party stores, Gopuff developed its own network of micro-fulfillment centers, allowing it to control inventory and reduce delivery times. This model made it possible for the company to promise deliveries in minutes, turning it into a popular option across cities in the United States and later in other markets.
Over time, the platform expanded its catalog and moved beyond just snacks and beverages. Today, it offers everything from household essentials to personal care products, positioning itself as a comprehensive convenience service. Its growth has been supported by strategic acquisitions and partnerships with well-known brands, strengthening its presence in the competitive quick commerce sector.
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What products does Serendipity sell?
Serendipity is a brand inspired by the famous Serendipity 3 restaurant in New York, known for its extravagant desserts and iconic atmosphere. Over time, the concept evolved into a line of retail products designed to bring that indulgent experience into people’s homes. The brand gained greater visibility when Selena Gomez joined as a partner, bringing fresh appeal and wider reach to an already creative concept.
As for its offerings, Serendipity mainly focuses on sweet treats, featuring bold combinations and unconventional flavors. Its approach centers on delivering premium options with a playful twist, standing out in both presentation and taste. The brand frequently releases limited editions and collaborations tied to cultural trends or musical projects.
This is what it sells:
- Ice cream in different flavors
- Ice cream bars
- Frozen desserts
- Limited-edition products inspired by collaborations
What brands does Selena Gomez own?
In addition to a successful career in music and acting, Selena Gomez has built a diverse business portfolio. One of her most notable ventures is Rare Beauty, a cosmetics brand that promotes authenticity and inclusivity. She is also involved in the food industry and in initiatives related to mental health.
These are her brands:
- Rare Beauty
- Serendipity Brands
- Wondermind
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