Adidas accelerates its recovery: profits increased by 67% in 2025 after the end of Yeezy Merca2.0
20:30
adidas is experiencing one of the most significant moments in its recent financial history. The German company closed 2025 with strong growth in revenue, profitability, and global expansion, even after leaving behind the Yeezy business, which for years had been an important source of sales. The financial results of adidas reflect a recovery of the business.
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The company reported revenue of €24.811 billion in 2025, representing an increase of 5% compared to 2024, while its net profit rose 67%, reaching €1.377 billion.
This performance was achieved despite the company no longer recording sales from the Yeezy line, which shows that adidas’ strategy as a global sports brand is beginning to deliver tangible results.
In its financial results, the brand also highlights important opportunities for the coming years. Among them stands out the commercial impact of the 2026 FIFA World Cup, which will be held in the United States, Mexico and Canada.
This event represents a key platform for the growth of the brand’s football business, especially in the Americas.
Likewise, the company expects to maintain a positive trend in its financial results, with a projected high single-digit revenue growth and a further increase in operating profit.
What were adidas’ financial results in 2025?
The annual report shows a notable improvement in the profitability of the business. adidas’ operating profit reached €2.056 billion, representing a 54% increase compared to the previous year.
This progress raised the operating margin to 8.3%, compared to 5.6% recorded in 2024.
Among the main financial indicators are:
- ⇒ Revenue: €24.811 billion
- ⇒ Operating profit: €2.056 billion
- ⇒ Net profit: €1.377 billion
- ⇒ Gross margin: 51.6%
- ⇒ Earnings per share: €7.46
The increase in margin is explained by several strategic factors, including:
- ⇒ a higher proportion of full-price sales
- ⇒ lower logistics costs
- ⇒ a more profitable product mix.
adidas also managed to improve its operational efficiency, reducing expenses relative to sales and optimizing its commercial structure.
What strategy allowed adidas to grow after the end of Yeezy?
In recent years, the company had to redefine its business model following the end of the collaboration with Kanye West. In 2025, adidas consolidated a strategy focused on sport, product innovation and global expansion.
The company’s leadership has reiterated that its goal is to become “a global brand with a local mindset”, adapting products, marketing and collections to each market.
This strategy is based on three pillars:
⇒ 1. Strengthening the sports portfolio
Categories such as running, football, training and basketball have become key growth drivers.
⇒ 2. Recovery of the lifestyle business
Iconic models such as Samba, Gazelle and Spezial have boosted the Originals segment.
⇒ 3. Expansion in international markets
The company recorded growth in virtually every region of the world.
Which regions drove the global growth of the adidas brand?
One of the most notable aspects of the financial results is the balanced growth across different markets.
adidas sales increased in all key regions:
- ⇒ Europe: +10%
- ⇒ North America: +10%
- ⇒ China: +13%
- ⇒ Emerging markets: +17%
- ⇒ Japan and South Korea: +14%
- ⇒ Latin America: +22%
Latin America was the most dynamic region, driven by the growing popularity of sports, the development of sports retail and a commercial strategy tailored to each country.
How did the footwear business influence adidas’ financial results?
Footwear continues to be the main engine of adidas’ business. In 2025, this category recorded sales of €14.232 billion, consolidating itself as the company’s most important division.
In addition, classic sneaker franchises such as Samba, Gazelle and Spezial continue to be highly demanded in global markets.
What role did running play in adidas’ strategy?
Within the footwear business, running became one of the most strategic categories for the brand. The Adizero product family has driven the growth of the segment, with models designed for high performance in international competitions.
